For the impatient, I've took only a few pictures, you can see them in my gallery.
Most reviews I've read so far were either of speakers or visitors. I hope to provide a little bit different perspective as I had a booth for ATK.
We arrived on monday, on the management day. The exhibition was officially on tuesday and wednesday, but optionally we could already exhibit on monday. So we drove off at about 7.30 in the morning, to arrive in Frankfurt at about noon. We could only check-in to our rooms from 15.00h, so we decided to setup our booth first.
Our booth was located quite nicely. Whereas some projects were located in a kind of corner room, we were located right outside that room, next to Pearson VUE and O'Reilly, on a spot that a lot of people had to pass by on their way to the sessions. That first day was meager though. Not too much managers were walking around, and the people attending the workshops did not really walk around at the exhibition much.
We had lunch, where we were joined by Daniel Convissor, and had a conversation about what he did, what we did, etc. When telling him about Achievo he appeared to be a user of Achievo, so we discussed some features he would like to see in Achievo. He was in a bit of a hurry though, as his laptop had broken down and he had to arrange a new one before his sessions on wednesday. Later I read that he didn't manage to get a new one. A pity, I would've borrowed him mine for the session had he asked.
Anyway, for the exhibition, monday wasn't too interesting. In the evening we visited Frankfurt to have a glimpse of the city center (which for some reason reminded me of Gotham City, with its tall black buildings with yellowish lighting).
Tuesday was excellent, we had a lot of visitors at our booth, and those who saw the demo were enthousiastic. Some wondered why they hadn't heard of us before. To them I can only say: help us spread the word :).
At dinner, we had a conversation with a manager from MySQL AB, who gave some interesting insights into their business model. This was interesting, as we, like MySQL, employ a dual licensing model.
Later that night in the PHP lounge, I had a beer and a very nice conversation with Danne Lundqvist (triggered by this blogpost). I showed him ATK, and he showed me a preview of his wysiwyg editor. What made this conversation interesting was that he seemed to share some of the same ideas that we try to incorporate into ATK, such as code minimalisation, and he also took pleasure in writing generic, clean code. When his editor is finished a bit more, I will integrate it into ATK.
Wednesday was interesting too. A lot of attention again at our booth, although somewhat less than tuesday. At about 15.00h we drove home.
(In between demo's, I managed to add some features to ATK which I will put in 5.4 once I released 5.3)
In general, it was a nice conference. One worry though; I spoke to a lot of people who visited sessions, and while some of them were good, there were also complaints about a lot of them (ill prepared, too shallow, too specific). I can imagine that it's hard to get to exactly to the right depth, as there is a great variety in audience, but if a presentation is not prepared well enough, that's really a pity. People pay a lot of money to visit a conference. The least the speakers can do is prepare. But in general, the responses were positive.
This was my first time in Frankfurt, whereas I had a booth twice at the spring edition in Amsterdam. What I noticed about that was that the Amsterdam conference seemed to be a little bit more 'international'. There, we had a lot of visitors from France, Spain, Italy and other countries, whereas in Frankfurt most were German.
All-in-all, it was a pleasure being there. The hotel was nice, the people were nice, the conference was nice. See you at the Spring Edition in Amsterdam next year!